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2020 Press Releases

Official information generated by Holstein Association USA that is released to industry publications
and media outlets.

For further information contact:
Communications, Holstein Association USA

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January 2020
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  red bullet 2020 Holstein Association USA Judges Conference to be held in California
  red bullet Holstein Association USA Announces New Hire and Promotions within Team
  red bullet Holstein Association USA Updates Junior Transfer Deadline
  red bullet USDA Halts Animal ID Plan
  red bullet HAUSA Hosts Free Robotic Milking Seminar

2020 Holstein Association USA Judges Conference to be held in California

Brattleboro, Vt., January 31, 2020 — Registration is now open for the Holstein Association USA 2020 Judges Conference, to be held at Maddox Dairy on Friday, March 13 in Riverdale, California.

The one-day conference will run from 8 a.m. to 3 p.m. Interested participants can register for the conference on the Holstein Association USA website with a credit card. The pre-registration fee is $50, which closes two weeks before the conference, on February 28. Late registrants and walk-ins will pay a $100 fee. To attend the conference, you must be 22 years old by the day of the conference.

Individuals on the Holstein Association USA Judges List must have attended and received a satisfactory rating at a Holstein Association USA Judges Conference within a five-year period. Those planning to apply for the list in the future must first attend and receive a satisfactory rating at a Holstein Association USA Judges Conference before submitting an application.

To register online, visit: For more information, contact Jodi Hoynoski at 800.952.5200, ext. 4261 or by email.

Visit for a list of hotel accommodations and travel information.

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Holstein Association USA Announces New Hire and Promotions within Team

Brattleboro, Vt., January 30, 2020 — Holstein Association USA is pleased to announce several updates to the Association's staff. Five staff from the Brattleboro office will be serving the Northeast and Southeast as Regional Sales Representatives in addition to their current roles and one will be in the field on a regular basis.

"This is a new exciting change to how the Holstein Association has covered the eastern regions of the country. It will allow the Holstein Association to utilize the skills and experience of some dedicated employees," states Steve Peterson, national sales manager. "It will also give our members an improved customer experience by having Regional Sales Representatives with talents gained by working with the Holstein Associations programs and services daily."

Jenna BisnettJenna Bisnett has been promoted to Customer Service Manager and a Regional Sales Representative for New Hampshire. Bisnett has been with the Association for over three years, serving as a Customer Information Specialist. In this role, she ordered genomic tests, registered animals and assisted customers with registration errors. In her new role, she will be responsible for overseeing the customer service department. She holds a Bachelor of Technology degree from SUNY-Cobleskill in agricultural business management and an Associate Degree in applied science, accounting from Hudson Valley Community College. Bisnett succeeds Louise Gleason, who recently retired after 42 years of dedicated service to the Association.

Bridget CummingsBridget Cummings has been named the Maine Regional Sales Representative. Over her past 15 years with the Association, Cummings has worked in various areas, including serving as quality assurance analyst, customer information specialist and genetic testing services analyst. She is currently the Identification Services Manager where her primary responsibilities include managing identification services staff that focuses primarily on registrations and transfers, monitoring workflow efficiency, ensuring accuracy, and overseeing all identification procedures and policies. Cummings grew up on a 70-cow Holstein farm in upstate New York. She graduated from SUNY-Morrisville where she received her degree in applied science agriculture-animal science.

Toni JacqueToni Jacque joins the Association staff as a Customer Information Specialist and a Regional Sales Representative for Connecticut, Massachusetts and Rhode Island. She comes to the Association with a vast background and experience in the dairy industry. Jacque is responsible for troubleshooting conflicts with registration information, ensuring that cattle records are accurate, and answering any questions customers may have about the Association. She received her Bachelor of Technology degree in animal science from SUNY-Cobleskill.

Darin JohnsonDarin Johnson is taking on the role of Regional Sales Representative for Vermont. Johnson has been with the Association for over 12 years, currently in the role of Dairy ID Programs Manager. Previously, he was the Executive Director for the Wisconsin Holstein Association and prior to that position he also served as a Holstein Association USA Regional Sales Representative and in the AI industry. Johnson is a graduate of the University of Wisconsin-Madison, where he obtained his Bachelor of Science degree in dairy science.

Chandler StevensChandler Stevens has been named the Regional Sales Representative for Florida, Georgia, North Carolina, South Carolina, Virginia and West Virginia. Stevens has been with the Association for over three years, serving as Customer Engagement Manager, working with new customers and large herds across the country. She also served as the Association's program support specialist. Stevens holds a Bachelor of Science degree from the University of New Hampshire in dairy management.

Ross ZillesRoss Zilles joins the Association staff as a Regional Sales Representative for Colorado, Idaho, Montana, Utah, and Wyoming. Ross has a strong dairy and sales background which he brings to the Association. His previous work included promoting and marketing Holstein genetics, and evaluating and recommending breeding strategies for two major A.I. companies. Ross received his Bachelor of Science degree in agricultural education from Utah State University.

"I want to welcome these additions to our Regional Sales Representative team. I look forward to having them better serve the Holstein Association members and help grow the use of Holstein Association programs and services," says Steve Peterson.

Along with these individuals, there are fifteen additional Regional Sales Representatives representing the Association in the field. These dairy experts help producers utilize Association programs to improve their herds and increase their bottom lines. To find which Regional Sales Representative covers your area visit

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Holstein Association USA Updates Junior Transfer Deadline

Brattleboro, Vt., January 21, 2020 — Starting with the 2020 show season, Holstein Association USA has changed the Junior transfer "received by" deadline to July 15 for both heifers and cows. In order to be eligible to participate in Junior Holstein Shows, the animal must be registered in a youth’s name by July 15.

Changing the transfer deadline to July 15 puts the date more in line with all of the other dairy breed associations. Allowing Juniors an extra month and a half to purchase their show calves provides additional marketing opportunities.

"We are excited with the Junior transfer date change which allows youth more opportunities to purchase show animals later in the summer," states Kelli Dunklee, youth programs specialist. "It is important to remember that this change only impacts Junior Holstein Shows — 4-H and other youth shows may have different deadlines."

This is a "received by" deadline — any ownership transfer not received by the Holstein Association USA office on or before July 15 will not be eligible for Junior Holstein Shows. Adding or dropping any owner after the deadline will disqualify an animal for Junior recognition. If there is a question as to whether a Junior ownership transfer has been completed, be sure to contact the Holstein Association USA customer service or visit to check the ownership status and ensure the transfer was received before the deadline.

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USDA Halts Animal ID Plan

Brattleboro, Vt., January 17, 2020 — On October 25, 2019, USDA abruptly halted its animal ID plan, and suspended the timeline it presented earlier in the year for the transition from metal ear tags to radio frequency identification (RFID) tags for cattle and bison.  That plan set January 1, 2023 as the date all animals moving interstate, and falling within certain categories, would require individual, official RFID tags. 

Although the Animal Disease Traceability (ADT) implementation plan has been withdrawn, USDA acknowledges the continuing need for a national animal ID plan and encourages the use of electronic identification for animals moving interstate under the current ADT regulations. 

Holstein Association USA urges RFID tags for members that have cattle moving interstate, are merchandising or showing cattle, or have on-farm management systems that utilize RFID technology.

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Holstein Association USA Hosts Free Robotic Milking Seminar

Brattleboro, Vt., January 7, 2020 — Robotic milking systems are increasing in the United States and have the potential to transform the U.S. dairy industry. These systems are changing the way dairy producers care for their animals.

Join Holstein Association USA on January 14, 2020 at the DoubleTree by Hilton Hotel, Hartford, Conn. in the Charter Oak room for a Robotic Milking seminar.

This seminar brings together experts in the field to discuss optimizing robotic milking on a dairy and explore the opportunities and challenges in this growing technology.

The Robotic Milking Seminar will be from 12:00 p.m. until 2:30 p.m., lunch is included. The program includes a dairy producer panel and an industry expert panel. There is no charge for attendance.

Dairy Producer Panel
- Angie Facey, Bree-Z-Knoll Farm
- Mary Margaret Cole, University of Connecticut
- Brad Osborne, Osborne Dairy

Industry Expert Panel
- Adam Griffin, Sr. Farm Management Support Advisor at Lely
- Bill VerBoort, General Manager of AgriTech Analytics

At 10:30 a.m., Holstein Association USA will hold their 2020 Member Update Meeting, followed by lunch. All are welcome to attend starting at 10:30 a.m.

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Holstein Association USA, Inc.,, provides products and services to dairy producers to enhance genetics and improve profitability-ranging from registry processing to identification programs to consulting services.

The Association, headquartered in Brattleboro, Vt., maintains the records for Registered Holsteins
® and represents approximately 30,000 members throughout the United States.