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2020 Press Releases

Official information generated by Holstein Association USA that is released to industry publications
and media outlets.

For further information contact:
Communications, Holstein Association USA

2019 Releases 2018 Releases 2017 Releases 2016 Releases 2015 Releases 2014 Releases 2013 Releases

May 2020
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  red bullet Three New Bulls Available Through Holstein Marketplace Sires
April 2020
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  red bullet 2020 National Holstein Convention
March 2020
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  red bullet Applicants Sought for Holstein Association USA Junior Advisory Committee
  red bullet Holstein Association USA Adjusts TPI Formula
January 2020
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  red bullet 2020 Holstein Association USA Judges Conference to be held in California
  red bullet Holstein Association USA Announces New Hire and Promotions within Team
  red bullet Holstein Association USA Updates Junior Transfer Deadline
  red bullet USDA Halts Animal ID Plan
  red bullet HAUSA Hosts Free Robotic Milking Seminar

Three New Bulls Available Through Holstein Marketplace Sires

Brattleboro, Vt., May 27, 2020 — Three new bulls have recently been launched through the Holstein Marketplace Sire program, managed by Holstein Services, Inc. Introduced in January 2019, Holstein Marketplace Sires provides a unique avenue for Holstein breeders to market their genetics. Under the program, bull owners retain ownership of the bulls, and Holstein Marketplace Sires coordinates marketing and sales.

Visit to view complete pedigree and genetic information on these three new bulls, and the five other bulls currently available. The site features many generations of photos from their maternal lines, and commentary from the bull owners.

New Releases

RASBERRY CRSBL RIP CITY-ET712HO01006 RASBERRY CRSBL RIP CITY-ET, owned by Karl & Donna Hale, Cloverdale, Ore. RIP CITY is sired by OH-River-Syc Crushabull-ET, out of a Very Good-85 View-Home Monterey-ET daughter of Golden-Rose Rasberry-ET EX-91, then 17 more generations of Excellent dams behind that, tracing back to Audrey Posch EX-93 2E GMD. RIP CITY boasts impressive conformation values at +3.21 PTA Type, +2.54 Udder Composite and +1.58 Feet & Leg Composite, complemented by positive component percentages and Fertility Index values.


TERRA-LINDA RYNO-ET712HO01007 TERRA-LINDA RYNO-ET, bred and owned by Terra Linda Dairy, Tulare, Calif. RYNO is a De-Su Frazz Tahiti 14104-ET son out of a Very Good-86 Bacon-Hill Pety Modesty-ET with a first lactation production record of over 28,750 pounds of milk, with 1,258 pounds of fat (4.4%) and 914 pounds of protein (3.2%). His next dam is an Excellent-90 Bacon-Hill Montross-ET with over 108,000 pounds of lifetime production averaging 4.0%F and 3.0%P and then through the generations goes back to Robthom Georgia Integrity EX-92 2E GMD DOM. RYNO is a well-balanced bull, coming in at +2769 GTPI, with strong production numbers of +1,209 PTA Milk and a combined 124 pounds of PTA Fat and PTA Protein, also being Beta Casein A2/A2. RYNO is positive in his fertility traits, is +1.43 PTA Type and +1.41 Udder Composite.

OCD KENOBI FOGHAT-ET712HO01008 OCD KENOBI FOGHAT-ET, bred and owned by Oakfield Corners Dairy, Oakfield, N.Y. FOGHAT hails from 11 generations of Very Good and Excellent dams, going back through the Markwell Bstar E Raven-ET EX-95 3E GMD DOM cow family. Sired by De-Su 14222 Kenobi-ET, his dam is a Pine-Tree Burley-ET daughter classified Very Good-87 as a two-year-old and working on her first lactation milk record with 4.3% fat and 3.2% protein. With a +2851 GTPI, FOGHAT brings a package of high component percentages with a combined 119 pounds of PTA Fat and PTA Protein, along with desirable health traits; +5.5 Productive Life, +1.9 Cow Livability and +2.8 Daughter Pregnancy Rate.

Other bulls currently available through Holstein Marketplace Sires

  • 712HO01001 SPEEK-NJ OF DEWGOOD-ET: Franchise x VG-85 Tuffenuff x VG-87 Daddy from the Wesswood-HC Rudy Missy-ET EX-92 cow family, backed by 11 generations of Very Good and Excellent dams. +2549 GTPI with favorable fertility (1.0 Fertility Index), calving ease (6.6.% SCE) and udder conformation (+2.11 UDC); Beta Casein A2/A2 and Kappa Casein BB. Owned by Dean & Wanda Good, Oconto, Wis.
  • 712HO01002 GOLDEN-OAKS IMAX LOTTO: Imax x EX-90 Pepper x EX-91 Uno from the Comestar Laurie Sheik-ET VG-88-CAN cow family, boasting 11 generations of Very Good and Excellent dams.+2670 GTPI, over 100 pounds combined PTA Fat and PTA Protein with high component percentages (+0.15%F and +0.06%P), and desirable conformation (+1.45 PTAT and +1.38 UDC). Bred and owned by Golden Oaks Farm, Wauconda, Ill.
  • 712HO01003 HURTGENLEA SPLND MAURICE-ET *RC *PC: Splendid-P x VG-86 Yoder x VG-87 Supersire, seven total generations of Very Good and Excellent dams. +2589 GTPI, heterozygous polled, red carrier bull, who is Beta Casein A2/A2, with outstanding fat (+0.21%F and +81 PTA Fat) and favorable health traits (+3.3 PL and +2.9 LIV). Bred and owned by Hurtgenlea Holsteins Ltd, Elkhorn, Wis.
  • 712HO01004 TRENT-WAY-JS RODDY-ET *RC: Magictouch x VG-87 Silver x EX-90 Uno, then nine more generations of Excellent cows going back to C Glenridge Citation Roxy EX-97. +2584 GTPI red carrier bull with strong fertility traits (+1.4 DPR) and conformation (+1.31 PTAT and +1.63 UDC). Bred and owned by Trent Hendrickson & John Schneller, Blanchardville, Wis.
  • 712HO01005 OUR-FAVORITE CHARISMA-ET: King Doc x VG-88 Hang Time x EX-94 2E Atwood from one of Our-Favorite Holstein’s foundational cow families; 10 generations of Very Good & Excellent dams with an average classification of 91.2 points. +2536 GTPI with very strong conformation at +3.07 PTAT, +1.91 UDC, and +1.81 FLC; also, Beta Casein A2/A2 and Kappa Casein BB. Bred and owned by Our-Favorite Holsteins, Fall Creek, Wis.

All bulls offered through Holstein Marketplace Sires are free of any undesirable genetic conditions and haplotypes impacting fertility.

Purchasing semen from Holstein Marketplace Sires is simple. Order online or over the phone with your credit card and have semen shipped directly to your doorstep. Buy online by visiting, click the red “Buy Now” button, fill in number of units you would like to purchase, and check out using our secure online system. Or phone in your semen order by calling Customer Service at 800.952.5200.

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2020 National Holstein Convention

BRATTLEBORO, Vt., April 9, 2020 - "These are certainly unprecedented times. Canceling the June 2020 National Holstein Convention, set to take place in Lancaster, Pennsylvania, was not a matter we took lightly," said Holstein Association USA President Corey Geiger.

"We are grateful to the Pennsylvania Holstein Association's leaders who were able to work out details to host the 2021 convention at the same site next year. As last year's national convention co-chair, I truly appreciate the time, talent, and treasure that our friends from the Keystone State have placed into hosting their fellow Holstein breeders," he continued. "I personally look forward to being in Pennsylvania next year."

"At this time in which the majority of Americans are conducting only necessary functions to limit the spread of the COVID-19 and protect public health, we also must plan for the time when we focus on restoring our damaged economic health," continued the 65th president of the association. "For that reason, I am appointing a special committee to immediately study conducting the 135th Annual Meeting of the Holstein Association USA at a later date this year. This committee will focus on critical elements for both juniors and adults. The meeting will be planned and guided by the staff and directors of Holstein Association USA," continued the Mukwonago, Wis., president.

"History can be our guide on these matters. Ironically, W.S. Moscrip called the 59th Annual Convention of the Holstein-Friesian Association of America to order on June 6, 1944. That was the same day Allied Troops stormed the beaches of Normandy and began liberating Europe," recalled Geiger of the Association's history. "Dairy farmers have always been essential to our nation's health. If 98-plus-percent of delegates could gather in 1944, we can plan for a day this year that we can safely meet and conduct a no-frills, in-person annual meeting. If it is determined an in-person meeting would not be feasible under specific state and national guidelines regarding the coronavirus situation, a virtual electronic-based annual meeting will be considered," he continued. "More details will be shared at a later day as we comply with all the standards of the Association's bylaws."

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Applicants Sought for Holstein Association USA
Junior Advisory Committee

Brattleboro, Vt., March 6, 2020 — Holstein Association USA is currently seeking applicants to fill three open seats for adult representatives on the Junior Advisory Committee (JAC) from Areas II, III and IV. Applications must be submitted to Holstein Association USA by April 1, 2020.

The Junior Advisory Committee is the governing body of the National Junior Holstein Association, serving as a sounding board for Junior members and advisors, and overseeing Holstein youth programs. Adult representatives bring valuable perspective and guidance to the committee. The current representatives will be completing their terms at the National Junior Holstein Convention this June in Lancaster, Pa.

Area II covers Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Michigan, Mississippi, Ohio, South Carolina and Tennessee; Area III covers Illinois, Iowa, Minnesota, North Dakota, South Dakota and Wisconsin; and Area IV includes Arkansas, Arizona, California, Colorado, Idaho, Kansas, Missouri, Montana, Nebraska, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington and Wyoming.

Representatives are eligible to serve up to two two-year terms on the JAC. The committee typically meets annually, via conference call or in-person, to discuss Junior Holstein Association matters. Attendance at the National Junior Holstein Convention is mandatory, as the committee assists with coordinating events and carrying out activities. This year's newly appointed representatives will start their official duties following the 2020 National Convention.

Ideal committee members will be knowledgeable about Junior Holstein programs; have a strong communication network with members in their designated area; must commit to attending designated JAC meetings; and must display the highest standards of ethics and commitment to youth programs.

At the National Holstein Convention this summer, elections will be held for youth JAC representatives from Area II, Area IV and an At-Large member.

Learn more about the JAC or download an application at With questions or for more information, contact Kelli Dunklee, youth programs specialist, at 800.952.5200, ext. 4124, or by email.

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Holstein Association USA Adjusts TPI Formula

Brattleboro, Vt., March 3, 2020 — With April 2020 proofs, Holstein Association USA will make updates to the Total Performance Index (TPI) Formula.

The Holstein Association USA, Inc. Genetic Advancement Committee met in January 2020 to review genetic progress of the breed and analyze the current and forecasted changes in milk pricing. They identified improvements for the TPI formula and brought these recommendations to the Holstein Association USA board of directors on February 12. The new TPI formula, approved by the board of directors, will be implemented with the April 2020 genetic evaluations.

Key points are:

  1. Modify the weightings of PTA Fat and PTA Protein
    PTA Fat and PTA Protein will now receive equal weighting of 19 percent.

  2. Feed Efficiency formula is being updated
    Using the most recent economic assumptions for Cheese Merit $, based on United States Department of Agriculture (USDA) research.

  3. Council on Dairy Cattle Breeding (CDCB) Health traits are now included
    Health traits, developed by the CDCB, will be added: Milk Fever, Displaced Abomasum, Ketosis, Mastitis, Metritis and Retained Placenta. All traits are then combined into a Health Trait Index for an overall economic value.

  4. Desirability Curve for rear Leg SetFeet & Legs Composite (FLC)
    FLC formula is being modified to include Rear Legs — Side View as a two-way trait, having an intermediate optimum.

  5. Fertility Index will now include a new trait — Early First Calving
    Total weighting on all fertility traits remains unchanged at 13 percent of the TPI.

  6. The weighting for Productive Life will increase by 1 percent.
    The 1 percent was taken from Dairy Form.

  7. Update standard deviations for existing traits
    Standard deviations are periodically updated to reflect changes made to genetic evaluations by Holstein Association USA and the Council on Dairy Breeding.

The new April 2020 TPI formula:

profitabilityUtilizing quality genetics is one of the best ways to lower cost of production and achieve profitability, and the new April 2020 TPI formula will help meet that goal. Based upon USDA economic values, an average daughter of a Top 100 TPI bull will generate $486 more net profit over her lifetime versus a typical daughter from an average available A.I. bull. The accompanying graph illustrates the sources of additional income. Higher production, good conformation and longer herd life, coupled with improved health, fertility and better calving are all built into the new and improved TPI formula.

For more information on the genetic evaluations, visit

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2020 Holstein Association USA Judges Conference to be held in California

Brattleboro, Vt., January 31, 2020 — Registration is now open for the Holstein Association USA 2020 Judges Conference, to be held at Maddox Dairy on Friday, March 13 in Riverdale, California.

The one-day conference will run from 8 a.m. to 3 p.m. Interested participants can register for the conference on the Holstein Association USA website with a credit card. The pre-registration fee is $50, which closes two weeks before the conference, on February 28. Late registrants and walk-ins will pay a $100 fee. To attend the conference, you must be 22 years old by the day of the conference.

Individuals on the Holstein Association USA Judges List must have attended and received a satisfactory rating at a Holstein Association USA Judges Conference within a five-year period. Those planning to apply for the list in the future must first attend and receive a satisfactory rating at a Holstein Association USA Judges Conference before submitting an application.

To register online, visit: For more information, contact Jodi Hoynoski at 800.952.5200, ext. 4261 or by email.

Visit for a list of hotel accommodations and travel information.

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Holstein Association USA Announces New Hire and Promotions within Team

Brattleboro, Vt., January 30, 2020 — Holstein Association USA is pleased to announce several updates to the Association's staff. Five staff from the Brattleboro office will be serving the Northeast and Southeast as Regional Sales Representatives in addition to their current roles and one will be in the field on a regular basis.

"This is a new exciting change to how the Holstein Association has covered the eastern regions of the country. It will allow the Holstein Association to utilize the skills and experience of some dedicated employees," states Steve Peterson, national sales manager. "It will also give our members an improved customer experience by having Regional Sales Representatives with talents gained by working with the Holstein Associations programs and services daily."

Jenna BisnettJenna Bisnett has been promoted to Customer Service Manager and a Regional Sales Representative for New Hampshire. Bisnett has been with the Association for over three years, serving as a Customer Information Specialist. In this role, she ordered genomic tests, registered animals and assisted customers with registration errors. In her new role, she will be responsible for overseeing the customer service department. She holds a Bachelor of Technology degree from SUNY-Cobleskill in agricultural business management and an Associate Degree in applied science, accounting from Hudson Valley Community College. Bisnett succeeds Louise Gleason, who recently retired after 42 years of dedicated service to the Association.

Bridget CummingsBridget Cummings has been named the Maine Regional Sales Representative. Over her past 15 years with the Association, Cummings has worked in various areas, including serving as quality assurance analyst, customer information specialist and genetic testing services analyst. She is currently the Identification Services Manager where her primary responsibilities include managing identification services staff that focuses primarily on registrations and transfers, monitoring workflow efficiency, ensuring accuracy, and overseeing all identification procedures and policies. Cummings grew up on a 70-cow Holstein farm in upstate New York. She graduated from SUNY-Morrisville where she received her degree in applied science agriculture-animal science.

Toni JacqueToni Jacque joins the Association staff as a Customer Information Specialist and a Regional Sales Representative for Connecticut, Massachusetts and Rhode Island. She comes to the Association with a vast background and experience in the dairy industry. Jacque is responsible for troubleshooting conflicts with registration information, ensuring that cattle records are accurate, and answering any questions customers may have about the Association. She received her Bachelor of Technology degree in animal science from SUNY-Cobleskill.

Darin JohnsonDarin Johnson is taking on the role of Regional Sales Representative for Vermont. Johnson has been with the Association for over 12 years, currently in the role of Dairy ID Programs Manager. Previously, he was the Executive Director for the Wisconsin Holstein Association and prior to that position he also served as a Holstein Association USA Regional Sales Representative and in the AI industry. Johnson is a graduate of the University of Wisconsin-Madison, where he obtained his Bachelor of Science degree in dairy science.

Chandler StevensChandler Stevens has been named the Regional Sales Representative for Florida, Georgia, North Carolina, South Carolina, Virginia and West Virginia. Stevens has been with the Association for over three years, serving as Customer Engagement Manager, working with new customers and large herds across the country. She also served as the Association's program support specialist. Stevens holds a Bachelor of Science degree from the University of New Hampshire in dairy management.

Ross ZillesRoss Zilles joins the Association staff as a Regional Sales Representative for Colorado, Idaho, Montana, Utah, and Wyoming. Ross has a strong dairy and sales background which he brings to the Association. His previous work included promoting and marketing Holstein genetics, and evaluating and recommending breeding strategies for two major A.I. companies. Ross received his Bachelor of Science degree in agricultural education from Utah State University.

"I want to welcome these additions to our Regional Sales Representative team. I look forward to having them better serve the Holstein Association members and help grow the use of Holstein Association programs and services," says Steve Peterson.

Along with these individuals, there are fifteen additional Regional Sales Representatives representing the Association in the field. These dairy experts help producers utilize Association programs to improve their herds and increase their bottom lines. To find which Regional Sales Representative covers your area visit

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Holstein Association USA Updates Junior Transfer Deadline

Brattleboro, Vt., January 21, 2020 — Starting with the 2020 show season, Holstein Association USA has changed the Junior transfer "received by" deadline to July 15 for both heifers and cows. In order to be eligible to participate in Junior Holstein Shows, the animal must be registered in a youth’s name by July 15.

Changing the transfer deadline to July 15 puts the date more in line with all of the other dairy breed associations. Allowing Juniors an extra month and a half to purchase their show calves provides additional marketing opportunities.

"We are excited with the Junior transfer date change which allows youth more opportunities to purchase show animals later in the summer," states Kelli Dunklee, youth programs specialist. "It is important to remember that this change only impacts Junior Holstein Shows — 4-H and other youth shows may have different deadlines."

This is a "received by" deadline — any ownership transfer not received by the Holstein Association USA office on or before July 15 will not be eligible for Junior Holstein Shows. Adding or dropping any owner after the deadline will disqualify an animal for Junior recognition. If there is a question as to whether a Junior ownership transfer has been completed, be sure to contact the Holstein Association USA customer service or visit to check the ownership status and ensure the transfer was received before the deadline.

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USDA Halts Animal ID Plan

Brattleboro, Vt., January 17, 2020 — On October 25, 2019, USDA abruptly halted its animal ID plan, and suspended the timeline it presented earlier in the year for the transition from metal ear tags to radio frequency identification (RFID) tags for cattle and bison. That plan set January 1, 2023 as the date all animals moving interstate, and falling within certain categories, would require individual, official RFID tags.

Although the Animal Disease Traceability (ADT) implementation plan has been withdrawn, USDA acknowledges the continuing need for a national animal ID plan and encourages the use of electronic identification for animals moving interstate under the current ADT regulations.

Holstein Association USA urges RFID tags for members that have cattle moving interstate, are merchandising or showing cattle, or have on-farm management systems that utilize RFID technology.

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Holstein Association USA Hosts Free Robotic Milking Seminar

Brattleboro, Vt., January 7, 2020 — Robotic milking systems are increasing in the United States and have the potential to transform the U.S. dairy industry. These systems are changing the way dairy producers care for their animals.

Join Holstein Association USA on January 14, 2020 at the DoubleTree by Hilton Hotel, Hartford, Conn. in the Charter Oak room for a Robotic Milking seminar.

This seminar brings together experts in the field to discuss optimizing robotic milking on a dairy and explore the opportunities and challenges in this growing technology.

The Robotic Milking Seminar will be from 12:00 p.m. until 2:30 p.m., lunch is included. The program includes a dairy producer panel and an industry expert panel. There is no charge for attendance.

Dairy Producer Panel
- Angie Facey, Bree-Z-Knoll Farm
- Mary Margaret Cole, University of Connecticut
- Brad Osborne, Osborne Dairy

Industry Expert Panel
- Adam Griffin, Sr. Farm Management Support Advisor at Lely
- Bill VerBoort, General Manager of AgriTech Analytics

At 10:30 a.m., Holstein Association USA will hold their 2020 Member Update Meeting, followed by lunch. All are welcome to attend starting at 10:30 a.m.

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Holstein Association USA, Inc.,, provides products and services to dairy producers to enhance genetics and improve profitability-ranging from registry processing to identification programs to consulting services.

The Association, headquartered in Brattleboro, Vt., maintains the records for Registered Holsteins
® and represents approximately 30,000 members throughout the United States.