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Like the iconic black and white cows themselves, every Registered Holstein® operation is unique. Each family is motivated by their own goals and aspirations.

Now in its sixth year, Holstein America pays tribute to dairy farmers and families from coast to coast. The program, sponsored by Merck Animal Health, shares stories of modern-day dairy production and those with a passion for Registered Holsteins.

At the heart of the program are Registered Holstein breeders, who ensure an abundance of dairy products are produced efficiently, sustainably and at the highest quality in the world.


A Lasting Legacy:
Fir Ridge Holsteins

Dairy farming ties run deep for the Ruby family, who were among the first to bring Registered Holstein cows into their home state of Oregon. Travel to their farm in the scenic Willamette Valley.

Pioneering Spirit:
Finger Family Farms


The Finger family has farmed in northeast Wisconsin since 1872. Generation after generation, a commitment to quality and U.S. Registered Holsteins have helped them continue a life they love.

Powering America:
Vir-Clar Farms

Near Fond du Lac, Wisconsin, a multi-generational dairy farm harnesses innovative technology to turn methane gas into transportation fuel, enough to power nearly 1,000 cars each year. And it's all centered around their herd of U.S. Registered Holsteins.

A Lifelong Mission:
Skyhart Farms

Situated alongside breathtaking views, the Hartzell family raises U.S. Registered Holsteins not far from Seattle, Washington. Their story charts back more than a century, with each generation looking to improve upon the last.

Better & Better:
Rickland Holsteins

For Rickland Holsteins near Eldorado, Wisconsin, each new family generation offers opportunities for the future. Travel to their farm and see how they work side-by-side to create a successful dairy operation — and herd of U.S. Registered Holsteins.

Next Generation:
Doorco Holsteins

The Vandertie family of Door County, Wisconsin, are in the process of turning over the reins of their dairy farm to the next generation. Their decision embodies the highest hope in agriculture — building a brighter tomorrow with U.S. Registered Holsteins.

El-Na Dairy:
presented by Merck Animal Health

Merck Animal Health, sponsors of Holstein America, catches up with Shane Fenendael of El-Na Dairy in Wisconsin. He shares how they proactively manage health in the herd of 2,350 mature cows.

Family Ties:
Cycle Farm

The Brey family of Sturgeon Bay, Wisconsin, is celebrating nearly 120 years in the dairy business. Their herd of U.S. Registered Holsteins produces high-quality milk and locally raised beef for their neighbors.

Previous episodes: 
February 2023 September 2022 February 2022 September 2021
February 2021September 2020February 2020
September 2019
February 2019 August 2018 February 2018