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Animal Search


Like the animals themselves, each Registered Holstein® operation is unique. Each family is motivated by their own goals and aspirations.

Now in its fourth year, Holstein America journeys to dairy farms across the nation. The program, sponsored by Merck Animal Health, shares stories of modern-day dairy production and those with a passion for Registered Holsteins.


A Family Tradition:
Lueking Dairy Farm

Raising quality Registered Holsteins is a shared passion for the Lueking family in southern Illinois. By working together, they are advancing herd genetics and supplying delicious milk and dairy products for the world to enjoy. 

Industry Leaders:
South Dakota State University


South Dakota State University offers a unique program for students interested in dairy production and manufacturing. From the farm to the plant, they gain first-hand experience at all levels of the supply chain — including working with the university's Registered Holsteins.

Embracing Agritourism:
Alvis Farms

Journey into a field of sunflowers with Alvis Farms in Virginia. An hour west of Richmond, the family farm has embraced agritourism to diversify their business and educate the public about modern farming practices — and they do it with the black and white Holstein cow.

A Lasting Heritage:
Widmer's Cheese Cellars

Block by block, Widmer's Cheese Cellars in Wisconsin has been successfully making high-quality cheese for nearly a century. It's a commitment to excellence at all levels, and much of the family's success is made possible thanks to U.S. Registered Holsteins.

Sustainability & U.S. Dairy:
Bill VerBoort, AgriTech Analytics

A sustainable future for the nation's dairy farmers requires optimizing production at all levels, says AgriTech Analytics General Manager Bill VerBoort. He explains how Registered Holstein genetics can be tailored to individual farms — and increase sustainability and profitability.

Always Advancing:
Chapin Dairy

The Chapin family in Colorado believes in pressing forward and making advancements to secure their farm's future. They recently took a big step to expand and invest in robotic milking systems — maximizing efficiency for their herd of Registered Holsteins.

Monitoring Heat Stress:
Presented by Merck

Luis Mendonca, DVM, with Merck Animal Health shares strategies for dairy producers to consider when it comes to monitoring heat stress. Merck is a proud sponsor of Holstein America. Learn more at  

Working Together:
Hildebrandt Family Farms

Farming is hard work, but hard work is the defining spirit of the dairy industry. At Hildebrandt Family Farms in Wisconsin, Registered Holsteins ultimately helped develop a new market for milk through Prairie Pure Cheese and the Holstein steers they sell through a local meat market.

Invest in Herd Genetics:
Holstein Marketplace Sires

The right genetics can transform a dairy farm's profit potential. Holstein Marketplace Sires, a service from Holstein Association USA, provides greater variety in the genetic marketplace and gives Registered Holstein breeders the ability to directly market semen to other breeders.

Celebrating Farm Families:
Holstein America

The only national television program devoted to telling stories of the U.S. dairy community, Holstein America documents the commitment and passion it takes to produce high-quality milk and dairy products — and how the world's perfect cow makes it all possible.

Music in the Valley:
Clessons River Farm

In a quiet valley in northwest Massachusetts, Melissa Griffin combines her passion for dairy farming, Registered Holsteins and music. Her family, like countless others across the country, represents the greatness of America that can be found in rural places.

Previous episodes:  
September 2020February 2020September 2019

February 2019 August 2018 February 2018